Tag: B2B

Virtual events aren’t disappearing — but they are transforming. Forrester data shows that while a majority of marketers believe that ...

I’m thrilled to join Forrester as a principal analyst covering B2B marketing strategy. For years, I’ve looked to Forrester for ...

B2B marketers face growing pressure to produce personalized content that truly connects and resonates with buyers, and their organizations need ...

Many of the world’s leading brands and retailers rely on B-Stock—the world’s largest B2B recommerce platform— to quickly and efficiently ...

Crises are no longer rare, one-off events. Cyber incidents, operational failures, executive missteps, and external disruptions are becoming part of ...

Significant progress is being made in recommerce: retailers and end users alike are embracing the growing trend of resale and ...

In our recent research report, my colleague Lisa Singer and I show why CMOs who prioritize alignment with product leaders ...

Turn your returns and excess inventory into a strategic advantage. Learn how our platform helps brands, retailers, and OEMs turn ...

Many startups focus on lead generation and outreach strategies, but there is often a hidden bottleneck that slows growth: the ...