Tag: B2B

To me, the most interesting part of Adobe’s customer zero story is that when AI disrupted how buyers learn, Adobe ...

At B2B Summit North America this spring, Ian Bruce and Kelvin Gee opened their keynote session, “Make Brand + Demand ...

According to our recent research, most B2B marketing leaders (96%) see their function as a strategic partner or the primary ...

Managing returned inventory across multiple locations is no small task. For JCPenney, a fragmented process, inconsistent recovery rates, and limited ...

AI is changing how B2B brand and communications teams invest, operate, and prioritize work. As companies look for practical ways ...

Israeli AI deal workspace for sellers, buyers, and their AI agents Aligned today announced the completion of a $60 ...

B2B event teams remain under pressure. Budgets are constrained, competition for attendees has intensified, and audience expectations continue to rise. ...

Nuvei’s planned $2.75 billion acquisition of Payoneer signals a broader shift in B2B cross-border payments. The market is moving from ...

The past year has been a volatile one for B2B marketing, sales, and product leaders, characterized by a need to ...

A global athletic retailer needed to scale its B2B resale program while maintaining strict channel control. Historically the retailer had ...