Most B2B Marketing Organizations Are Not Short On Activity — They’re Short On Learning
Campaigns keep shipping. Dashboards keep glowing. But scratch the surface and a harder truth emerges: Many teams repeat last year’s ...
Wednesday, August 5, 2026
Tag: B2B
Honeywell’s GTM Transformation: What We Learned At B2B Summit
At I had the distinct privilege to interview Meredith Winczewski, CMO for industrial automation at Honeywell. It was an engaging conversation that unpacked the transformation she led: shifting ...
Channel Manager Software Tools: The 2026 Guide for Enterprise B2B
In 2026, enterprise channel management is a data-cleansing discipline, not just a communication portal. If your team is still wrestling ...
Build Smarter B2B Pricing For Long-Term Growth And Profitability
Effective B2B AI pricing must balance several goals that often pull in different directions: It needs to reduce buyer risk ...
Monk Raises $25M to Unlock the Trillions Trapped in B2B Accounts Receivable – AlleyWatch
Monk ai-accounts-receivable contract-to-cash-automation collectons ar automation platform George KurdinOver the past two decades, technology has reshaped nearly every major financial ...
Stablecoin Payments to Reach $5 Trillion by 2035 as 85% of Value Comes From B2B Use
A new report by Juniper Research estimates that stablecoin-based B2B payments will reach $5 trillion by 2035, rising from $13.4 ...
Digital Natives Are Rewriting B2B Buying
Today’s B2B buying groups are bigger, more networked, and increasingly led by digital natives. In Forrester’s Buyers’ Journey Survey, 2025, 64% ...
What Would You Ask If You Had 20 Minutes With A B2B Analyst?
B2B Leaders Aren’t Short On Information — They’re Short On Clarity AI makes it easy to generate answers at scale, ...
What Oracle’s Layoffs Really Signal For B2B Marketing, Sales, And Revenue Operations
This week’s news that Oracle eliminated thousands of roles were while accelerating their AI infrastructure spend is being framed as ...
How To Make The Most Of Phoenix While You’re At B2B Summit North America
B2B Summit North America is designed to be immersive for a reason. Between keynotes, role-based tracks, interactive workshops, and peer ...
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