Market Analysis

Last Friday, I tuned in as the Paramount-Warner Bros. Discovery (WBD) merger moved from boardroom to courtroom . A coalition...

Did you know that contacting a lead within sixty seconds increases the likelihood of conversion by 391% compared to waiting...

…and it was never supposed to. Speed is not a substitute for direction. The hype would have you believe that...

Did you know that 72% of global IT spending currently flows through channel partners, yet many organizations still rely on...

Treating answer engine optimization (AEO) best practices like checklist activities ignores answer engines’ impacts on brand strategy and interdisciplinary workflows....

In some countries, the debate around technological sovereignty has been framed as a race toward independence. Governments have invested billions...

Why does the C-suite view some channel leaders as indispensable architects of growth while others are seen as mere administrators...

We know that companies right now are heavily investing in customer service technologies with embedded AI capabilities. Companies are using...

After three decades in IT, I’m now watching the fifth major innovation cycle of my career: I’ve seen PC networking,...

Microsoft’s July 2026 announcement that passkeys will become the default authentication method for all users in Microsoft Entra ID is...