Across industries, competitive advantage increasingly depends on an organization’s ability to apply AI to decisions, operations, and customer experiences. As enterprises adopt more autonomous and context-aware systems, data architectures built over decades are proving insufficient. Agentic AI requires data environments that deliver context, responsiveness, and semantic consistency at scale. At Forrester, my research focuses on […]
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B2B Customer Communities Need An AI-Powered Reboot
If you’re a B2B community manager and a fan of epic adventures, the blockbuster film The Odyssey might feel …...
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