Travala has launched a global car rental vertical through a partnership with CarTrawler, expanding its crypto-powered booking platform to cover ground transportation across more than 150 countries.
The integration gives Travala users access to over 50,000 car rental locations aggregated from more than 1,700 corporate and independent suppliers, including major brands such as Hertz and Avis. Bookings can be completed using Bitcoin, Ether, USDT, USDC, Solana, or traditional payment methods.
The rollout builds on Travala’s broader travel marketplace, which includes more than 3 million properties, access to over 600 airlines, and roughly 400,000 bookable activities. The company said the move advances its goal of becoming a one-stop platform for crypto native travelers.
“The launch of car rentals is a pivotal moment for the Travala ecosystem,” said Juan Otero, chief executive of Travala. He added that the partnership bridges traditional travel infrastructure with crypto native payments and rewards.
Founded in 2017 as a hotel booking platform, Travala expanded into flights and activities from 2021 onward and later introduced a luxury Concierge service. In late 2025, the company enabled multi-city flight bookings. Gross annual revenue surpassed $113 million in 2025 following the expansion of its product suite.
CarTrawler, headquartered in Dublin, brings more than 20 years of experience in B2B travel technology and connects over 320 travel partners to car rental suppliers. Its clients include major airlines such as American Airlines and Ryanair.
Gemma Harrison, SVP Commercial at CarTrawler, said the partnership enables Travala to access a global car rental marketplace through CarTrawler’s Connect platform.
