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Michael Saylor has hinted that Strategy will soon make another Bitcoin purchase, pushing its holdings beyond 3% of Bitcoin’s total supply.
Saylor posted “Bigger Orange” on X, a phrase he has used in the past before announcing new Bitcoin buys. Strategy currently holds about 687,410 Bitcoin, which equals roughly 3% of Bitcoin’s maximum supply of 21 million coins. The company has made more than 94 Bitcoin purchases since 2020, with an average buying price of around $75,000 per Bitcoin.
Last week alone, Strategy bought 13,627 BTC for about $1.25 billion, using a mix of debt, equity, and cash. With Bitcoin trading close to $95,000, Strategy’s unrealized gains have grown significantly. This large exposure has made the company one of the biggest corporate Bitcoin holders in the world, strengthening its image as a long-term Bitcoin-focused firm.
₿igger Orange. pic.twitter.com/HI47hMCnui
— Michael Saylor (@saylor) January 18, 2026
Strategy’s Bitcoin Bet Strengthens as MSTR Lags Holdings
However, Strategy’s stock price has not fully reflected its growing Bitcoin holdings yet. According to TradingView data, MSTR shares rose about 4% in the past week and are up over 12% year-to-date. The stock was trading near $174 at the time of reporting. Over the last five years, MSTR has gained more than 180%, showing strong long-term performance.
Investor confidence also improved after MSCI decided not to change its index rules, removing uncertainty around Strategy’s market position. Many investors now see MSTR as a leveraged proxy for Bitcoin, meaning the stock often moves more sharply when Bitcoin rises or when Strategy announces new purchases.
Meanwhile, short-term Bitcoin market sentiment remains cautious. Analyst Ted Pillows noted tightening liquidity and heavy trading interest between $96,000 and $98,000. These price levels often attract strong activity and can slow price movement or trigger volatility.
Despite caution among retail traders, institutional Bitcoin futures activity is increasing, suggesting larger players are still positioning for future moves. Overall, corporate accumulation remains strong, but short-term Bitcoin price action may stay volatile.
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