Insider One Acquires Bluecore to Strengthen Agentic Customer Engagement Platform – AlleyWatch

Insider One, an agentic customer engagement platform, has acquired Bluecore, a retail martech unicorn serving more than 400 US enterprise brands. Terms of the transaction were not disclosed. “Insider One’s product is unlike anything I’ve seen in this industry. They are five years ahead of where the market is going. They have built the exact infrastructure our identification and behavioral data is built to power,” remarked Fayez Mohamood, Cofounder and CEO of Bluecore.

Insider One’s product is unlike anything I’ve seen in this industry. They are five years ahead of where the market is going. They have built the exact infrastructure our identification and behavioral data is built to power. – Fayez Mohamood

Founded by Mohamood, Mahmoud Arram, and Max Bennett in 2013, Bluecore had raised a total of $263.2M in equity funding and is backed by Techstars, Right Side Capital Management, Gaingels, Norwest, Felicis, FirstMark, CSC Upshot, Founders’ Co-op, Georgian, Corazon Capital, and Silver Lake Waterman. Bluecore developed a retail marketing platform that creates personalized shopping experiences across digital channels, transforming anonymous shoppers into known customers. Its Transparent ID Network processes over 10 billion daily shopper events, powering machine learning models purpose-built for retail and commerce. As part of the acquisition, Bluecore will strengthen Insider One’s data infrastructure and expand its North American enterprise footprint.

“Insider One sits at the core of how the world’s leading brands engage their customers. Our platform doesn’t layer AI onto marketing – it is the execution layer. Decision ownership has shifted from humans to intelligent systems that think, decide, and act in real time. With the acquisition of Bluecore, we further strengthen our data infrastructure edge to make autonomous customer engagement possible at enterprise scale,” said Hande Cilingir, Cofounder and CEO at Insider One.

Insider One sits at the core of how the world’s leading brands engage their customers. Our platform doesn’t layer AI onto marketing – it is the execution layer. Decision ownership has shifted from humans to intelligent systems that think, decide, and act in real time. – Hande Cilingir