York IE Expands Paid Media Capabilities to Help Marketers Turn Ad Spend Into Predictable Pipeline

Enhanced offering gives B2B marketing teams unified visibility across search, social, and programmatic and connects every dollar spent to measurable revenue impact

Manchester, NH — February 17, 2026 — York IE, an investment and operating firm, today announced the expansion of its paid media capabilities within its Website and Digital Marketing offering, giving marketers a unified, data-driven system to optimize spend, improve attribution, and drive qualified pipeline.

According to eMarketer, nearly half of B2B marketers (49 percent) identify social media advertising as their most effective paid channel, underscoring the growing importance of paid media in the modern marketing mix. York IE’s expanded capabilities build on this momentum, enabling marketing teams to unify paid search, social, and programmatic efforts into a single, transparent system designed for efficiency and measurable growth.

The expanded capabilities combine strategy, execution, and analytics across LinkedIn, Google (PPC), Bing, Meta, and programmatic channels, delivering a single, integrated framework for brand awareness, demand generation, and conversion optimization.

“B2B marketers need more than channel support – they need connected strategies. Expanding our paid media services builds on how we already help clients grow by bringing brand, data, and revenue together into one growth engine.”

Cassandra Cattabriga

Director, GTM Services at York IE.

York IE’s new paid media capabilities expands upon its long-standing success with LinkedIn advertising, which has helped clients grow thought leadership visibility and lead generation at scale. Now, marketers can bring every major paid channel into a single managed system with shared KPIs and transparent reporting.

Each engagement begins with a comprehensive audit and roadmap, followed by campaign development and cross-channel optimization. The team manages everything from creative testing and conversion rate optimization to analytics alignment and quarterly strategy reviews.

“The future of marketing belongs to teams who can combine human creativity with machine intelligence. Expanding our paid media capabilities is another step toward an AI-driven ecosystem where marketing, product, and finance decisions are connected by real-time insight and execution.”

Mike Veilleux

Managing Director, Operating Platform at York IE.

This data-first, performance-driven approach has already produced measurable results for clients. In one quarter, it increased qualified demo requests from paid search campaigns by 430 percent, driving most of the inbound pipeline for a client and proving that better orchestration delivers better outcomes.

The expanded paid media capabilities are part of York IE’s broader Website and Digital Marketing offering, which also includes SEO, content strategy, web design, and conversion optimization. Together, they provide marketers with a complete demand-generation system that ties awareness, engagement, and acquisition to tangible business outcomes.

To learn how York IE’s paid media services can help turn your ad spend into predictable pipeline, visit: https://york.ie/website-digital-marketing-services/

About York IE

York IE® is an investment and operating firm that combines a family of funds with a hands-on operating platform to build and back software companies. With a 250+ person in-house team, AI and automation technology, deep ecosystem partnerships, and cross-functional insights from thousands of engagements, York drives value creation for the private technology market. Fuel® Your Strategic Growth at York IE.

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