Market Analysis

At I had the distinct privilege to interview Meredith Winczewski, CMO for industrial automation at Honeywell. It was an engaging conversation that unpacked the transformation she led: shifting...

Publicis Groupe has agreed to acquire data collaboration and identity resolution firm LiveRamp for $2.55 billion in a move aimed...

Back in October of last year, we blogged about Qualtrics’ planned acquisition of PG Forsta and what that would mean...

Forrester predicts that by 2030, AI will cause 49% of current customer service jobs to disappear. We already see contact...

Trade promotion marketing plays a critical role in how manufacturers influence distributor behavior, increase product visibility, and accelerate sales. However,...

Nvidia reports quarterly results on Wednesday after the closing bell, and once again, the entire market will be watching. A...

Did you know that relying on spreadsheets for partner management leads to a 15% error rate in point-of-sale data? Industry...

In my keynote presentation on answer-engine visibility at Forrester’s 2026 B2B Summit in Phoenix, I asked the audience a simple...

US indices are falling after last week’s record highs. Several key risks raise concerns that losses could deepen. In this...

The automotive industry is rapidly evolving toward electrification, connected mobility, and intelligent vehicle architectures. As vehicles integrate more advanced electronics,...