Market Analysis

Nearly 50% of available marketing development funds go unused every year because the administrative burden often outweighs the perceived benefit....

Over $70 billion is invested annually into co-operative advertising, yet a staggering 80% of these funds are still tied to...

Did you know that 40% to 60% of a distributor’s bottom-line profit is tied directly to manufacturer rebate programs? When...

Distributed commerce is here — and is already reshaping how consumers discover and buy. In fact, 62% of US and...

Will Consumers And Marketers Follow? Three years ago, Google was on the defensive. ChatGPT reset expectations for search experiences and...

I wasn’t on the ground at Cisco Live in Las Vegas this year, but I stayed closely plugged in, comparing...

The Fed surprised markets by taking a more hawkish stance than expected, and the markets fell. Some stocks are better...

Forrester assessed 41 major US retailers for our Total Experience Score to determine how well brands win and serve customers....

You already have journey maps. That’s not the problem. Last week, in a portfolio discussion, a team reviewed a backlog...

Real-time data is reality. It is the context that represents the physical and digital reality of what is happening in...