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Accenture (ACN) has made an investment in AI-powered customer research platform, WEVO.
Terms of the investment were not disclosed. Founded in 2017, WEVO combines large-scale human insight with AI simulation, enabling companies to predict how target audiences will react to new concepts and campaigns before launch.
The investment, led by Accenture Ventures, will incorporate WEVO’s capabilities within Accenture Song’s GrowthOS platform.
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