The Measurement is Not the Thing
Measure what is measurable, and make measurable what is not so. -Galileo Galilei Any science contends with a difficult problem: ...
Wednesday, February 4, 2026
Tag: Measurement
Build Trust In Marketing Measurement With A Data Strategy
Marketers’ confidence in their ability to accurately measure marketing is at an all-time high. This is good news since proving ...
Feedback And CX Measurement Programs Must Boost Their Impact According To Forrester’s 2025 Survey
Generative AI for CX measurement and VoC is gaining traction, but most CX teams still don’t excel where it matters ...
B2B Brand Measurement Is Broken, But There’s A Way To Fix It
It’s time to face a hard truth: B2B brand measurement is fundamentally broken and has been for many years. This ...
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