Considering the digital world we live in, sales teams often have a surplus of data; however, turning it into useful, timely insight is another story.
From identifying the right leads to understanding buyer intent, turning noise into insight remains a daily challenge.
And here’s where Amsterdam-based Rembrandt (formerly Cocraft) comes into play!
Founded by childhood friends Vincent Wijdeveld and Bob van Ratingen, Rembrandt uses AI agents to provide clear, real-time insights into leads, prospects, and customers.
It’s built to simplify decision-making, helping teams focus on what matters most, with less effort and more impact.
But beyond the technology lies a name with surprising meaning. In this edition of “What’s in the Name,” we explore the story behind Rembrandt — and why it fits.
Inspired by the Dutch master painter
“Rembrandt was inspired by Rembrandt Harmenszoon van Rijn, the famous Dutch master painter,” says Vincent Wijdeveld.
As a team rooted in the Netherlands, the founding duo wanted a subtle yet meaningful connection to their heritage, even as they build for a global market.
“Rembrandt is a symbol of precision, depth, and storytelling — qualities we deeply admire and that mirror how we build detailed profiles of prospects and customers,” he continues.
“Just like Rembrandt’s portraits reveal stories behind the faces, we reveal the stories behind companies through data,” explains Vincent.
A mission reflected in a name
According to Vincent, Rembrandt’s mission is to bring clarity and depth to revenue teams by uncovering signals and intent hidden in public data.
“Rembrandt, the painter, was known for his mastery of light and shadow to bring out the unseen details — we do the same for revenue teams, but with data,” explains Vincent.
The name also bridges our Dutch origins with our global ambition, which was important to us.
The name not only conveys the company’s mission but also connects its Dutch roots with its international aspirations.
It’s a blend of culture and strategic branding.
From brainstorming to branding
Explaining about finalising the name, Vincent says, “It took a few focused weeks.”
“We explored a wide range of names — from highly technical to abstract ideas — but we kept coming back to the idea of depth, craftsmanship, and human connection. Rembrandt stood out immediately as a name that balances local pride with international appeal.”
The founding duo also tested the name with early users and advisors, and it consistently sparked curiosity and positive reactions.
Navigating the domain dilemma
Like most startups, domain availability was a factor, but not the main driver.
“We prioritised meaning and brand fit first, then worked creatively around domain availability by adding agents to the name. With so many modern domain extensions today (like .ai, .io, etc.), we wanted a .com domain, and by adding agents, we made the domain more tangible in one go,” reveals Vincent.
Currently, the team hasn’t sought a trademark for the name.
Future-proofing the name
The founding duo is confident in the brand’s long-term relevance.
“As we expand our platform and offer broader insights beyond revenue intelligence, the name still reflects our core values: depth, precision, and storytelling through data,” states Vincent.
Is a name everything?
“The name plays a role, but it’s part of a bigger picture,” explains Vincent. “A great name sparks curiosity and helps tell your story, which Rembrandt does for us.”
However, he says the real success comes down to delivering real value to customers and building trust.
“We believe our name helps us open doors and start conversations, especially internationally, while also staying true to our Dutch roots,’ he concludes.
