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I asked five women over 70 what they wish they’d stopped doing in their thirties, and every single one of them said the same thing within the first sixty seconds

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I asked five women over 70 what they wish they’d stopped doing in their thirties, and every single one of them said the same thing within the first sixty seconds
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Last month, I found myself at a coffee shop where I met Margaret, a 74-year-old retired teacher who’d responded to my call for women over 70 to share their life wisdom. She was the first of five women I’d arranged to meet that week, all part of my ongoing project of interviewing people about life transitions and regrets.

Margaret arrived five minutes early, ordered black coffee, and before I could even pull out my notebook, she looked at me and said, “You want to know what I wish I’d stopped doing in my thirties? Worrying about what everyone else thought of me.”

By the end of the week, after sitting down with all five women, I realized something remarkable. Every single one of them had said essentially the same thing within the first minute of our conversation. Not five minutes, not ten.

Within sixty seconds of asking what they wish they’d stopped doing in their thirties, they all circled back to this same profound regret: caring too much about other people’s opinions.

The weight of invisible judges

What struck me most wasn’t just that they all mentioned this, but how quickly and emphatically they did. No hesitation, no need to think it over. It was as if this particular regret had been sitting right at the surface for decades, ready to spill out the moment someone asked.

One woman, a former executive, told me she spent her entire thirties dressing for boardrooms full of men who never really saw her anyway. Another, a retired nurse, said she stayed in a marriage for an extra decade because she was terrified of being the first divorce in her friend group. The pattern was clear: their thirties had been dominated by an exhausting performance for an audience that, in retrospect, wasn’t even paying attention.

This hit close to home. Just last week, I spent an hour agonizing over whether to post an article because I worried it might seem too personal for my professional image. The irony? The article was about authenticity in writing. Here I am, supposedly past my people-pleasing phase, still caught in the same trap these women were warning me about.

Why our thirties hit different

But why the thirties specifically? Why did all five women pinpoint this decade as when the people-pleasing peaked?

According to the women I spoke with, your thirties are this weird middle ground. You’re not young enough anymore to blame your choices on inexperience, but you’re not quite old enough to have developed that bulletproof confidence that comes with truly knowing yourself. You’re establishing your career, possibly raising kids, trying to maintain friendships, and somewhere in that juggling act, you start making decisions based on what looks right rather than what feels right.

One woman put it brilliantly: “In my twenties, I was too naive to care. In my forties, I was getting too tired to care. But my thirties? I cared about everything and everyone.”

The cost of constant approval-seeking

What really got me was when these women started listing what they’d sacrificed for this approval that never came, or worse, came but meant nothing.

One woman turned down a job in another city because her mother-in-law made comments about “abandoning the family.” The job would have doubled her salary and put her in line for her dream position. Twenty years later, the mother-in-law had passed, the family had scattered anyway, and she was left wondering what if.

Another kept her artistic ambitions hidden, painting only in her garage at night because her social circle viewed artists as impractical dreamers. She showed me photos of her work from her phone. It was stunning. She could have been showing in galleries for the past forty years, but she’d waited until retirement to take her art seriously.

The stories went on. Relationships maintained out of obligation rather than joy. Career pivots avoided because they seemed too risky or unconventional. Opinions silenced in meetings because speaking up might rock the boat. Authentic selves hidden behind carefully curated personas that, as one woman said, “weren’t even that good at making people like me anyway.”

The liberation that comes too late

There was this moment in each conversation where the women would pause, look at me directly, and say something like, “Do you know how free I feel now?” But it was always tinged with regret for not finding that freedom sooner.

They described their sixties and seventies as a revelation. Suddenly, they could wear what they wanted, say what they thought, pursue what interested them. One woman started a blog at 71. Another began taking salsa classes despite her kids’ embarrassment. They’d all reached a point where other people’s opinions had lost their power, but they mourned the decades spent under that weight.

What fascinated me was that none of them had experienced some dramatic moment of change. There was no lightning bolt of self-actualization. Instead, they described it as a slow erosion of caring, like waves gradually wearing down a cliff. Each year, each experience, each disappointment with trying to please others had chipped away at their need for external validation until one day, they realized it was just gone.

What this means for those of us still in the thick of it

So what do we do with this information if we’re currently in our thirties, forties, or even fifties, still caught in the approval trap?

The women I interviewed had surprisingly practical advice. Pick one thing you do for appearances and stop doing it. Maybe it’s attending events you hate, maybe it’s keeping your natural gray hair hidden, maybe it’s pretending to like wine when you prefer beer. Start with something so small that the risk feels manageable.

One woman suggested what she called the “funeral test.” When you’re making a decision, imagine you’re at your own funeral. Would you want people to say, “She always did what was expected” or “She lived life on her own terms”? It’s morbid, sure, but it cuts through the noise quickly.

They also emphasized that it’s not about becoming selfish or inconsiderate. It’s about recognizing the difference between genuine kindness and performance. Between respecting others and surrendering yourself. Between healthy compromise and soul-crushing conformity.

Wrapping up

After my last interview, I sat in my car for a while, processing what I’d heard. Five women, different backgrounds, different lives, all carrying the same regret about the same decade for the same reason. It felt like receiving a message from future me, warning about a trap I’m already partially in.

The truth is, I probably won’t completely stop caring what others think tomorrow. But maybe I’ll question it more. Maybe I’ll pause before automatically adjusting my behavior for some invisible judge. Maybe I’ll remember Margaret’s words: “Honey, most people are too worried about their own lives to care about yours. And the ones who do care? They’re usually the ones who love you anyway.”

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