London-based Ascendx, a provider of enterprise-grade CRM SaaS solutions, has raised $110M (approximately €99M) in funding led by Osprey Investors and Columbia Lake Partners, as well as high-caliber angel investors.
Based out of London. Osprey is a private equity firm investing in technology-driven businesses.
The firm leverages its deep sector expertise and relationships to identify and partner with market-leading businesses in the B2B software, payments, and tech-enabled services markets.
”We’re thrilled to continue to support the Ascendx Cloud team on their journey toward building the world’s leading portfolio of CRM SaaS applications,” says Thomas Weisman, co-founder and Managing Partner at Osprey Investors. “We are particularly excited about Ascendx Cloud’s growth opportunities as customer use cases evolve towards more agentic and automated CRM interactions, where Ascendx Cloud has developed a strong product positioning.”
The angel investors list includes Charles Delingpole, founder of ComplyAdvantage, Sujay Tyle, founder of Merama, Chris North, former CEO of Shutterfly and Amazon UK, and Malte Janzarik, former Head of TPG Europe.
The latest fundraising comprises $60M (approximately €54M) in equity and $50M (approximately €45M) in debt, marking one of the largest growth-stage investments in the CRM space to date.
Fund utilisation
The UK company will use the funds to enhance AI-driven CRM capabilities, expand its U.S. footprint, and drive strategic acquisitions.
As a part of the funding, the UK company has appointed Gavin Patterson, former President & CSO of Salesforce, and Pullen Daniel, co-founder of nCino, Inc., as board members.
Ascendx: Provider of CRM software
Founded by Ufuk Civilo, James Lumb, and Bertan Ilbak in 2023, Ascendx is a global provider of CRM software that helps businesses manage customer relationships better.
The company solutions enhance data and capabilities, making it easier for companies to find new growth opportunities.
This allows companies to turn their CRM data into useful insights.
More than 500 businesses, including Fortune 500 companies, trust Ascendx Cloud’s specialized solutions to enhance their experiences with CRM platforms like Salesforce, ServiceNow, and Snowflake.
In 2024, Ascendx increased its revenue by approximately 300 percent.
Additionally, the company acquired US-based CapStorm, a Salesforce secure data control and management app, to expand its AI capabilities.
“AI is redefining the enterprise software stack and CRM is at the heart of that transformation,” says Ufuk Civilo, CEO and co-founder of Ascendx Cloud. “With data complexity continually growing, legacy CRM systems are buckling under the pressure to increase the value and productivity for organisations and deliver solid intelligence. This investment is a pivotal milestone in enabling us to better support the world’s largest organisations with the most complex workflows to move faster, smarter and at scale.”
