First Look: Inside United’s Newest Denver Club

United Airlines will soon open a freshly renovated United Club in Denver International Airport’s B West concourse, marking the end of a yearslong effort to modernize its lounges at the airport.

I got a sneak peek of the 33,000-square-foot space before it opens to the public on July 31, 2025. The bright and airy lounge adopts United’s modern design aesthetic — seen at newer United Clubs throughout the network — and incorporates regional influences through the artwork, decor, building materials and wallpapers. It’s a beautiful addition to United’s lounge portfolio in Denver and well worth a visit.

The B West lounge significantly expands United’s lounge capacity at Denver airport, the airline’s fastest-growing hub, and should help alleviate some of the overcrowding issues at the airport’s other United Club locations. United says the club offers seating for more than 600.

The B West lounge joins three other locations in Denver: two United Clubs by gates A25 and B44 (or B East), as well as a United Club Fly, the airline’s grab-and-go lounge concept, by gate B60. Combined, they represent more than 100,000 square feet of lounge space at Denver, with seating for 1,600-plus passengers.

United is also designing a Polaris lounge in the A concourse, but the airline hasn’t announced a timeline for when that will open.

Here’s what it was like inside at United’s media preview of the new space.

The lounge is located on the west side of the B concourse (hence, B West) by gate B32.

Passengers can access the United lounge in B West daily from 5 a.m. to 9 p.m. MT.

If you’ve been to the Denver United Club in the B East concourse, the B West lounge will probably feel very familiar. It uses the same three-story layout, with an entrance on the concourse level where you’ll scan your boarding pass at the e-gates to get in.

However, the entrance only has escalators and stairs that will whisk you up to the next two floors, the main lounge levels. There’s also an elevator available just outside of the United Club. There are additional e-gates on the other floors.

Once you head up from the concourse, you’ll reach floors 3 and 4 (the concourse is technically on floor 2 of the airport). The first thing you’ll notice is probably the lounge’s signature art piece — a suspended wire sculpture of two fish circling each other.

Like much of the lounge’s artwork, this one has a strong Colorado connection: The piece, titled “Air or Water,” was originally installed in downtown Colorado Springs and is a reflection on how we all share the same planet.

Another set of escalators will take you to the top floor. Both floors offer similar amenities, including plenty of seating, buffet-style food counters, a bar, restrooms, refreshment stations and customer service desks.

The biggest contrast between the two B concourse lounges, in my opinion, was how bright and light-filled the B West lounge is, filled with large windows offering excellent airplane views.

That’s in part due to some design changes that allow more light to filter into the space, compared to the B East lounge. While the B East lounge feels cozy, the B West lounge is bright and cheery.

Each floor also has a gathering place around a fireplace, which helps to anchor the space with a living room feel. United says the B West lounge was designed to make passengers feel like they were visiting a mountain cabin. (At B East, for example, the lounge has a ski lodge-inspired design.)

“It just provides a different feel for customers to have a different type of experience, so that it is not so cookie-cutter,” says Aaron McMillan, United’s managing director of hospitality programs. “Hopefully over time, customers figure out which one they enjoy the most and they can gravitate there if it’s convenient for them.”

One of my favorite things about the lounge is the sheer number of art pieces you’ll encounter. Many of them have floral or natural elements, which is exactly what you’d expect for Colorado.

I also enjoyed some of the more whimsical decor, including a pair of hiking boots to subtly reinforce the outdoorsy aesthetic.

There’s plenty of greenery throughout. Although artificial, the plants look real and help make the lounge feel less like being at an airport.

The lounge offers more than 600 seats, including lounge chairs, booths, high tops, couches and more.

That means it should be relatively easy to find seating that works for you, whether you’re traveling solo or with a group.

A lot of the furniture is in the traditional blues, grays and browns that you might expect from a United Club; however, there are also fun pops of color throughout. It brought to mind United’s color-forward renovation of its Polaris lounge in Chicago.

I loved the fun red, green and yellow accents that make the seating feel sophisticated yet playful, especially the mixed-media chairs combining gray fabric, green leather and wooden backrests.

Another favorite: This row of booths covered in yellow fabric offers plenty of space to get work done or just lounge about while you’re waiting for your next flight.

Whenever I’ve visited the B East club in the past, I’ve had to circle a few times before finding a seat that I like during busy periods. Hopefully with the influx of additional capacity, crowding won’t be much of an issue at Denver’s United lounges.

Like other United Clubs, this location has buffet-style food counters with cold and hot options.

During my visit, options included pulled pork, rice, pasta, sandwiches, salads, cookies and lemon bars. It’s standard United Club fare and nothing to get too excited about. When I visited the B East lounge earlier in the day, the food offerings were the same.

There were also refreshment stations throughout the lounge, with water, coffee, Coca-Cola Freestyle machines and snacks.

If you’re looking for something stronger, head to the bar on each floor, where you’ll find complimentary options as well as premium ones available for a charge.

The bar on the lower level offers a moodier vibe, with its dark color palette from the bar to the floors. Tucked away on the side, you’ll find an alcove with additional seating and a black-and-white wildflower mural.

Head up one floor to the upstairs bar for a completely different feel, with exposed beams and tons of natural light. The blonde wood used here really helps add to the sense of brightness in this part of the lounge.

Like some of the other Denver lounges, the B West club has a small game area with a shuffleboard table. It’s tucked away behind the bar on the top floor, so you really have to hunt for it.

Even if you don’t want to play (or don’t know how, like me), it’s worth passing by to see the beautiful murals on the walls.

Both floors also have men’s and women’s restrooms, and there are gender-neutral bathrooms on the top floor. The stalls are adorned with a playful blue wallpaper that evokes Wild West vibes.

Customers can also use dedicated wellness rooms, which come with changing tables, a sink and a chair with a side table. The restrooms are also equipped with changing tables.

Access to United Clubs is restricted to passengers traveling on United or a Star Alliance partner. You must also have a method of getting in, which can include a United Club membership or a one-time pass.

A United Club Individual membership typically costs $750. But with The New United Club℠ Card (annual fee: $695), you’ll get a free membership for yourself with the option to bring one adult guest and dependents under 18.

One-time passes cost $59. But with The New United℠ Explorer Card, which has an annual fee of $0 intro for the first year, then $150, you get two United Club one-time passes each year.

Outside of United lounges, Denver’s airport also has a Centurion Lounge in Concourse C and a Capital One Lounge in Concourse A, both of which are accessible to cardholders of select premium travel cards.