In 2024, digital marketers and publishers have a unique opportunity to rebuild trust in digital advertising and the internet overall. Given how loose security standards are across the programmatic ecosystem, this requires abandoning “blind programmatic” in favor of more coordinated, stringent buying strategies. 2023 was an eventful year for bad ads, which Forrester defines as […]
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Q4 FY24 Earnings Review: Financials and Consumer Discretionary Drive Growth
In the final quarter of FY24, corporate profitability showed notable improvement, driven largely by the Financials and Consumer Discretionary sectors....