Coinbase is planning to launch tokenized stocks and prediction markets trading on its platform. This move will turn it into a total financial markets exchange but based on blockchain technology. The firm also purchased 2,509 BTC in Q2 2025 to boost its Bitcoin treasury.
Coinbase Expands Into Tokenized Assets Amid Pro-Crypto Shift in U.S. Policy
According to a CNBC report, the company plans to launch these products in the U.S. over the next few months. The new services are part of Coinbase’s vision to become an “everything exchange.”
The firm aims to support not just cryptocurrencies, but also traditional equities, early-stage tokens, and derivatives. All trades will occur on-chain, making the assets accessible and verifiable on public blockchains.
Coinbase’s Vice President of Product, Max Branzburg, shared his insights about the new services in the CNBC report. He said the company is building a platform where users can trade any asset from one place.
Branzburg confirmed the expansion will start in the U.S., followed by a gradual international rollout depending on regulatory approvals. The move puts Coinbase in closer competition with platforms like Robinhood, Gemini, and Kraken.
All three have recently begun offering tokenized stocks outside the U.S. Coinbase is seizing the opportunity of the crypto-friendly administration of President Trump.
A few hours before the crypto firm’s announcement, SEC announced a new initiative. This move aims to modernize regulations governing crypto trading and it’s named Project Crypto.
The tokenization of non-crypto assets such as stocks has become more popular this year. The tendency indicates the rising interest in the faster, borderless, more accessible and more affordable blockchain-based markets.
The Firm Purchased 2,509 BTC This Past Quarter Alone
In the second quarter of 2025, Coinbase added another 2,509 BTC to its reserves. This caused its total holdings to reach 11,776 BTC. The announcement was made by CEO Brian Armstrong in a post on X, where he reaffirmed the company’s position, stating, “We keep buying more.”
Furthermore, Coinbase’s shareholder letter shows the company’s cost basis for BTC rose to $740 million, up from $518 million in Q1. The cost basis is the total amount Coinbase spent to acquire its Bitcoin holdings during the second quarter of 2025.
Hence, the company spent $740 million in total to accumulate 11,776 BTC by the end of the quarter. Also, the estimated market value of those holdings (known as the fair market value) reached $1.26 billion as of June 30.
Despite the bullish stance on Bitcoin, Coinbase shares rose following the letter’s release. COIN made slight gains of $0.28 in the last 24 hours to trade at $377.76 according to TradingView data.
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Paul
Paul Adedoyin is a crypto journalist with 4+ years experience who provides timely news, in-depth research, and insightful content to inform and empower his audience. His works have been featured on sites such as CryptoMode, CryptoNewsFlash among others.
He holds a degree in Geophysics from OAU, Nigeria. When he’s not writing, he loves watching soccer and reading educative journals.
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