Market Analysis

The recent Google Digital Sovereignty Summit in Munich highlighted a critical challenge for Europe: How to accelerate AI innovation while...

The payments landscape has been steadily reinventing itself, and 2026 is shaping up to be a year when the seeds...

Before ChatGPT forced Google to fully commit to zero-click search, search engine optimization (SEO) was devoid of hype. It was...

Bitcoin has slipped below the key level of 100,000 as selling pressure has increased over the past few days. It...

Kenya’s financial landscape stands as one of the most dynamic in Africa, driven by rapid digitization, high mobile money adoption,...

Let’s be honest: In 2025, the breathless pace of AI model updates has started to feel … well, a bit...

I’ve been fortunate to have a career that’s married two things I’m passionate about: technology and research. Long before I was Forrester’s CTO, I was an analyst covering emerging technologies, helping leaders turn...

Last year, we released our inaugural Forrester Wave™ on attack surface management (ASM) solutions. The ASM Wave primarily focused on visibility —...

In 2026, B2B buyers won’t just be looking for solutions — they’ll be looking for proof. The days of persuasive promises and polished pitch decks are...

The hit record highs on both Tuesday and Wednesday and seems set for more gains on Thursday, rising faster than...