The stock touched Rs 163.1 in Thursday’s trade, up from Rs 85 in April, and has already gained 17.5% in July so far.
The rally intensified after the teaser of Ramayana was released on July 3. The stock rose 10% the following day to hit a record high of Rs 175.7, before settling at Rs 165.8.
The sharp rise in share price was further fuelled after reports emerged that Bollywood actor Ranbir Kapoor, who plays Lord Rama in the upcoming film, invested in the company behind the production. Following shareholder approval for a preferential equity issuance, Kapoor reportedly acquired 12.5 lakh shares in Prime Focus at Rs 120 apiece, translating to an estimated investment of around Rs 15 crore.
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Prime Focus, founded in 1997 by Namit Malhotra, has evolved from a small post-production house in Mumbai into a global player in the VFX and animation industry. The firm owns Double Negative (DNEG), a leading visual effects studio that has worked on major Hollywood films such as TENET, Dune: Part Two, and Oppenheimer. DNEG’s portfolio has earned eight Academy Awards, cementing Prime Focus’ reputation in the global entertainment landscape.Directed by Nitesh Tiwari, Ramayana is set to be released in two parts—Part One in Diwali 2026 and Part Two in Diwali 2027. The film also features Sai Pallavi as Sita and Kannada star Yash, who is also a co-producer on the project, as Ravana.Also Read: These 10 debt-free penny stocks rallied 75-355% in 1 year. Do you own any?
The teaser has generated significant engagement across social media platforms, contributing to the bullish sentiment around the stock. The film’s soundtrack is also drawing attention, with music maestros A.R. Rahman and Hans Zimmer reportedly collaborating on the score—adding further star power to an already ambitious production.
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