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Bitcoin may be an unlikely winner in the beef between rap stars Drake and Kendrick Lamar.
In the drawn-out lyrical fisticuff that has attracted billions of streams, viral reaction videos and TikTok trends, the leading cryptocurrency has received mentions from both sides of the aisle, bringing it before an audience that most cryptocurrency bros and financial experts would scarcely be able to reach.
In the most recent instance, Drake on Saturday compared his life experiences to the volatility and staying power of Bitcoin in a song titled “What Did I Miss?”
“I look at this s–t like a BTC,” he said in the song. “Could be down this week, then I’m up next week.”
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The song, which called out perceived friends that appeared to shift allegiances at the height of his beef with Lamar, has since shot up to the top of the Spotify and Apple Music charts in the U.S.
Bitcoin was also mentioned in “wacced out murals,” the first track of Lamar’s most recent album, “GNX,” released in November. In the track detailing events surrounding the beef and his motivations, he alleges that Drake attempted to dig up information on him by offering Bitcoin to people from his neighborhood, highlighting the pseudonymous nature of the asset.
“N—-s from my city couldn’t entertain old boy Promisin’ bank transactions and even bitcoin,” he said. “I’ll never peace it up, that shit don’t sit well with me. Before I take a truce, I’ll take ’em to Hell with me. If that money got in the hands of a crash dummy, could jeopardize my family and burden the ones who love me.”
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The mentions come amid Drake’s seemingly growing affinity for the asset.
In March 2024, Drake shared a clip from a CNBC interview of MicroStrategy (NASDAQ:MSTR) Chair Michael Saylor on his Instagram story. In that interview, Saylor said Bitcoin would eat gold.
Drake’s support for Bitcoin likely stems from his involvement in cryptocurrency gambling following a 2022 deal with Stake, a global cryptocurrency betting platform. He has gained notoriety for betting millions of dollars worth of Bitcoin on sporting events with mixed results. Most recently, he flaunted a $750,000 Bitcoin bet on cricket team Royal Challengers Bangalore to win the June 3 Indian Premier League final against Punjab Kings. The bet resulted in a $1.3 million payout for Drake.
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