Sometimes the narrative and investor perceptions don’t fit the reality. Investors are forced to realign the way they think about an asset class or, in this case, the asset classes of gold and silver or buying gold miners like Newmont (NYSE: NEM) or a silver miner like Hecla Mining (NYSE: HL).
While the two precious metals have different dynamics, they have both surged in recent years, driven by speculative investment that somewhat unwound during the recent broad-based market sell-off. That wasn’t supposed to happen to so-called safe-haven investments, but that moniker needs some qualification.
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Whenever there’s a broad sell-off in assets, investors look to raise cash by selling, and it’s understandable if they take profits on assets that have soared in recent years, like gold and silver. That sell-off will be more pronounced if demand for gold and silver comes primarily from speculative investment rather than from underlying demand, such as from the jewelry, electronics, technology, or industrial sectors.
There’s evidence of growing investment demand but declining underlying demand amid rising prices for both metals. Jewelry demand declined in 2025, and so did Central Bank demand. The latter is somewhat surprising, given that the bull case for gold often rests on the idea that Central Bank buying will drive gold prices higher.
Gold Demand (tonnes)
2024
2025
Change*
Technology
326 tonnes
323 tonnes
(3) tonnes
Jewelry
2,026 tonnes
1,638 tonnes
(388) tonnes
Investment
1185 tonnes
2,175 tonnes
990 tonnes
Central Banks
1092
863 tonnes
(229) tonnes
Total
4,630 tonnes
4,999 tonnes
370 tonnes
Data source: World Gold Council Research. *Numbers may differ due to rounding.
Turning to silver, declining underlying demand is again offset by increased investment demand, but unlike gold, it’s not enough to fully offset it.
Silver Demand (million ounces)
2024
2025
Change*
Industrial
681 million ounces
677 million ounces
(3) million ounces
Photography
26 million ounces
24 million ounces
(1) million ounces
Jewelry
209 million ounces
196 million ounces
(13) million ounces
Silverware
54 million ounces
46 million ounces
(8) million ounces
Net physical investment
191 million ounces
204 million ounces
14 million ounces
Net hedging demand
4 million ounces
0
(4) million ounces
Total
1,164 million ounces
1,148 million ounces
(16) million ounces
Data source: The Silver Institute.* Numbers may differ due to rounding.
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