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Jeff’s Bagel Run, the fast-growing bagel brand known for making its bagels from scratch in every shop throughout the day, has awarded a 10-unit franchise agreement covering Eastern and South Central Pennsylvania.
The agreement marks Jeff’s Bagel Run’s entry into Pennsylvania and establishes a development corridor extending from the Harrisburg area east through Reading and the Lehigh Valley to suburban Philadelphia. Site selection is now underway, with the franchise group actively evaluating real estate opportunities and leadership resources across the territory.
“Pennsylvania knows its bagels, so we know we’ll have to earn our place here,” said Jeff Perera, co-founder of Jeff’s Bagel Run. “Plenty of bagel brands are growing. We may be the only one doing it the hard way—starting with flour and mixing, boiling and baking every bagel in every shop throughout the day. There are certainly easier ways to scale, but we haven’t found one that makes a better bagel. Now we’re looking for multiple sites and neighborhoods to bring that experience to Pennsylvania.”
The expansion will be led by experienced multi-unit franchisees Jay and Amy DeLuca, along with operating partners Eric Clark and Nadia Hankin who reside in Harrisburg. The group brings extensive experience in site selection, new-store development, building strong teams, marketing and community involvement.
“The strongest brands are the ones people genuinely want in their communities. Jeff’s has that kind of endearing energy,” said Eric Clark. The proof is in every bite, and we’re excited to bring that quality to new markets across Pennsylvania. Just as importantly, we’re looking forward to creating local jobs, delivering an exceptional customer experience, and building a lasting presence in neighborhoods throughout the state.”
Every Jeff’s Bagel Run shop starts with flour and mixes, boils and bakes its bagels from scratch on-site throughout the day. The brand uses unbleached, unbromated flour, and its bagels are never frozen or shipped to shops from a central facility. Each location also offers house-whipped spreads, craft coffee roasted by the company’s own Otus Coffee brand and a full menu of specialty beverages.
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