E-commerce brands collectively spend tens of billions of dollars annually on conversion rate optimization, design teams, developers, and analytics tools, yet most still rely on manual testing cycles that can take weeks or months to yield results. This outdated approach creates a fundamental bottleneck: while consumer behavior shifts rapidly, especially during critical periods like holiday shopping seasons, brands remain stuck in slow, resource-intensive optimization processes that require coordinating designers, developers, project managers, and analysts for each minor website change. Moonshot AI addresses this efficiency gap by building websites that function as autonomous systems, continuously analyzing user behavior, generating new on-site experiences through AI, testing them live, and automatically deploying winning variants without human intervention. The platform has already demonstrated measurable impact, with e-commerce clients like retail conglomerate Yáneken achieving a 30% revenue lift within three months and skincare brand DefenAge seeing 30% increases in customer revenue per visitor. Founded by a team that experienced these optimization challenges firsthand in their previous ventures, the company positions itself as the solution for brands seeking continuous growth without the traditional resource constraints of conversion optimization.
AlleyWatch sat down with Moonshot AI CEO and Cofounder Aviv Frenkel to learn more about the business, its future plans, recent $10M funding round that brings the total funding raised to $13M, and much, much more…
Who were your investors and how much did you raise?
We raised a $10M discovery round led by Mighty Capital with Oceans Ventures, Uncorrelated, Garuda Ventures, and Almaz Capital joining the round
Tell us about the product or service that Moonshot AI offers.
Moonshot AI transforms static websites into self-evolving, self-optimizing beings. Our no-code platform uses generative AI to autonomously improve digital experiences—eliminating the need for developers, designers, or analysts.
What inspired the start of Moonshot AI?
Moonshot AI was born out of a shared frustration.While running my own e-commerce business, I felt how painful manual optimization still was, every small change required designers, developers, and analysts, and even then, most ideas never saw the light of day. I wanted something that could just do it for me, that could think, test, and learn on its own.
Around the same time, my cofounder Evyatar Segal, one of the first employees at Via Transportation, was experiencing the same pain on a much larger scale, trying to optimize complex digital experiences through endless experiments, all slowed down by manual processes.
We both realized the same thing: the future of optimization shouldn’t be different. Technology should work for you, automatically.
That’s how Moonshot AI started with the goal of building an autonomous optimization brain that continuously improves every digital experience on its own
How is Moonshot AI different?
Most companies in the space use AI as a tool to assist marketers and growth managers, suggesting better copy, headlines, or images. Moonshot takes a completely different approach. We’ve built an autonomous optimization brain that actually understands how a website is built, runs live experiments, and learns what drives results, all without human intervention.
Instead of giving you ideas to test, Moonshot tests the ideas itself. It thinks like a growth team, analyzing data, generating creative hypotheses, implementing them safely, and iterating in real time.
This is what makes Moonshot not just another AI assistant, but the first step toward fully autonomous digital optimization, a system that improves your website for you, continuously.
What market does Moonshot AI target and how big is it?
Moonshot AI is focused on the e-commerce optimization market, which today represents hundreds of thousands of online stores, collectively spending tens of billions of dollars on CRO, ads, design, and analytics tools, all trying to answer the same question: how do we make our site perform better?
But that’s just the starting point. The long-term opportunity goes far beyond e-commerce. Every digital product, from fintech apps to travel platforms to media sites needs to continuously optimize its experience. That’s a multi-trillion-dollar opportunity, as every digital interaction on the internet can be improved autonomously.
Moonshot is starting with e-commerce, but our vision is to power autonomous optimization for every digital product, becoming the optimization brain of the internet.
What’s your business model?
Moonshot AI operates on a subscription model based solely on traffic tiers. Brands pay a recurring fee according to the amount of traffic their site receives, giving them full access to our autonomous optimization engine.
This model keeps things simple and predictable: as a site grows, the subscription scales naturally, and brands get continuous optimization without worrying about managing experiments, hiring teams, or tracking ROI, the AI does all the work for them.
How are you preparing for a potential economic slowdown?
We’re building Moonshot AI to be recession-resilient by design. Our platform directly drives revenue growth for e-commerce brands, which makes it a high-priority tool even when budgets tighten, companies are more likely to invest in solutions that pay for themselves.
On the operational side, we’re disciplined with our runway, focusing on high-impact experiments, tight cash management, and scalable processes. We’re also doubling down on product improvements that increase value for clients, ensuring retention and expansion even in uncertain markets.
In short, we’re not just cutting costs, we’re making Moonshot more indispensable, so clients continue to see value no matter the economic climate.
What was the funding process like?
Raising a round is always a challenge, and this one was no different. We initially planned to raise a smaller amount, but over the course of two months, we were able to close the round successfully, and it eventually became oversubscribed.
A big part of our success was thanks to our pre-seed investors: Oceans Ventures, Garuda Ventures, and Almaz Capital — who not only believed in us early but also leveraged their networks to connect us with the right people.
It was an intense but incredibly rewarding process. Now, with the round behind us, we’re thrilled to be heads down building and scaling Moonshot AI, focused on delivering real impact for our clients and the market.
What are the biggest challenges that you faced while raising capital?
Raising a round is always a test of patience and focus. One of the biggest challenges was that the AI revolution has changed market expectations, so investors are looking for teams that can deliver real traction and milestones quickly. We needed to hit key benchmarks and clearly demonstrate the value of Moonshot AI to stand out in a crowded market.
Another challenge was managing expectations, both internally and with investors while staying true to our vision and timeline.
In the end, persistence, clear communication, and leveraging the networks of our early investors helped us turn a challenging process into a successful, oversubscribed round.
What factors about your business led your investors to write the check?
Investors were excited about Moonshot AI for several reasons. First, the market opportunity is massive, every e-commerce and digital product needs continuous optimization, and the potential extends far beyond e-commerce.
Second, our product is differentiated. Unlike other AI tools that only suggest ideas, Moonshot runs experiments autonomously, delivering measurable results without additional teams or manual effort.
Third, client love and early traction were a huge factor. We’ve helped companies increase their bottom lines by 30%, 40%, and even 50% in revenue per visitor in just a few months, proving that our approach works.
Finally, investors valued our vision and execution mindset, the ability to build, iterate, and scale quickly, while staying laser-focused on delivering measurable value.
What are the milestones you plan to achieve in the next six months?
Over the next six months, our focus is on hiring the right people across R&D, GTM, and Customer Success to strengthen the team and scale effectively. On the product side, we have some ambitious, even “insane,” goals we’re working toward, and our GTM team is targeting equally bold milestones, though we’ll keep the specifics private for now.
Ultimately, these efforts are all about building the foundation to scale Moonshot AI, deliver more value to clients, and continue proving that autonomous optimization can transform digital experiences.
What advice can you offer companies in New York that do not have a fresh injection of capital in the bank?
First, focus relentlessly on cash flow and unit economics make sure every dollar spent has a measurable impact. When capital is tight, efficiency isn’t optional; it’s survival.
Second, double down on revenue-generating activities and prioritize projects that deliver the fastest and highest ROI. It’s tempting to chase every idea, but now is the time to focus on what truly moves the needle.
Finally, lean on your network and partnerships, strategic relationships can open doors, provide guidance, and sometimes help extend runway. In tight times, creativity, discipline, and focus matter more than ever.
Where do you see the company going now over the near term?
In the near term, we’re focused on scaling Moonshot AI in a way that maximizes impact for our clients. That means building out our team across R&D, GTM, and Customer Success, improving the product, and expanding adoption with more brands.
We’re also pushing toward ambitious product and growth milestones, the kind that will set the stage for Moonshot to become the go-to solution for autonomous digital optimization. Ultimately, the next few months are about execution, learning fast, and delivering measurable results, so we can continue proving the value of AI-driven optimization.
What’s your favorite fall destination in and around the city?
As I bounce between NYC and Tel Aviv, I’m always discovering new corners of the Big Apple. We recently had an amazing team offsite up in the Hudson Valley, pure magic this time of year with all the fall colors.
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