At 25, Grant Cardone was in rehab for drug addiction and completely broke. Five years later, he was a millionaire. He has reportedly earned tens of millions annually and manages a real estate empire worth around $4 billion.
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So, how did the popular financial influencer do it? Primarily through a series of three big-money wins. Here’s a closer look at those wins, how Cardone made them happen and what the average person can learn from his journey.
Cardone’s journey to wealth began on a simple car lot in Sulphur, Louisiana. Fresh out of rehab, he began to make waves by selling an average of 30 vehicles every two weeks — far more than his peers.
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Cardone hated sales, but he hated being broke more. He dedicated himself to learning the art of sales and developed his own innovative approach. By 29, he used the $50,000 he made from his sales job to start an automobile sales consulting business.
Cardone began contacting manufacturers and dealers throughout North America. He taught them how to change their sales tactics to be faster, more profitable and more consumer-friendly. The business boomed and 30 years later, it still earns him around $10 million annually .
The lesson for the average person is the value of becoming an expert in a skill others find valuable. Cardone’s dedication helped him redefine car sales and build the wealth he needed to take his next step.
Cardone’s experience as a salesperson and consultant laid the foundation for his successive big-money win — building his brand. He began by teaching others his developed wealth-building tactics. This started with in-person workshops but eventually led to several bestselling books and online business programs.
As Cardone’s reputation has grown, he’s earned millions from speeches, books and social media. Today he earns between $125,000 and $325,000 for a single speech. Some experts also estimate that he earns between $40 million and $50 million annually through social media.
The lesson for the average person is the value of investing in yourself. Building your personal brand can generate income in many ways — from books and online guides to social media ads and beyond. Building the business of Grant Cardone was also a critical step toward the ultimate big-money win for this popular financial influencer.
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