London-based Trumpet, a creator of personalised, collaborative sales rooms, announced on Thursday that it has secured $6.35M (approximately €5.7M) in a seed funding round led by AlbionVC.
Previous investors Lightbird Ventures, Anamcara Capital, and Triple Point Ventures also contributed to the round.
The new funding will help the company grow its 20+-strong team, enable product innovation, and expand to the US.
What does Trumpet solve?
B2B sales have become harder than ever with companies continuing to tighten their belts and buying fewer tools.
Almost the entire buyer journey (95 per cent) is spent without the salesperson, which means a move to async buying and supporting digitally-native millennial buyers.
The sales enablement market has exploded in recent years with tools to make sales teams more efficient and better hunters.
To close deals faster and win new customers, sales teams need to move their mindsets to delight their buyers and streamline the process.
Rory Sadler, co-founder and CEO of Trumpet, says, “Companies are continuing to tighten their belts because of the economic climate and that means sales teams need to change how they fundamentally approach selling. We’re helping companies collaborate and centralise their buyer journey, increasing their sales efficiency and velocity.”
“Our proprietary revenue intelligence signals are also helping revenue leaders forecast and understand their deal pipeline like never before. The new trend of buyer enablement is happening and we’re at the forefront of it. We’re delighted to be working with Paul and the team at Albion to support us as we expand to the US and integrate AI into the platform so we can continue to serve buyers and sellers,” adds Sadler.
Trumpet: Centralises the whole sales cycle
Founded by Rory Sadler (CEO), Nick Telson-Sillett (CMO), and Andrew Webster (CPO) in 2021, Trumpet has created personalised, collaborative sales rooms.
Telson-Sillett and Webster, successful second-time founders, created DesignMyNight and scaled it to an 8-figure exit.
Sales specialist Sadler, formerly of Hotjar, joined them to create Trumpet and address sales process challenges.
Each collaborative sales room — ‘Pod’, keeps track of communication between buyer and seller, decks, case studies, and video demos in one centralised space to make it simpler to keep track of interactions and make it easier for buyers to make decisions.
The company claims, that around 15 per cent of the new customers have come from being sold via a Pod from a trumpet user.
To date, the company has helped 10,000+ users and 250+ paying customers, including Cognism, OpenTable, Sky Media and Crossbeam.
Trumpet says it is helping sales teams reduce sales cycles by 28 per cent and increase closed won opportunities by 13 per cent.
The investor
AlbionVC supports visionary founders with long-term capital and scale-up expertise.
It partners with UK early-stage B2B software, healthcare, and deeptech companies. AlbionVC manages c. $1 billion of venture funds, currently invested in over 50 companies.
Paul Lehair, Partner at AlbionVC, says, “Rory, Nick, and Andrew have built one of the most exciting B2B platforms we have seen recently. Trumpet is elegantly designed and extremely easy to use and it’s already proving its effectiveness with global teams. There is so much potential for Pods to not only own the conversations between buyers and sellers but also other areas of B2B communications and I’m looking forward to working with the team as they expand and grow.”
