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Netflix (NASDAQ:NFLX) is planning to launch two experiential entertainment venues in Pennsylvania and Texas next year, building on the success of its live experiences based on its hit shows like Bridgerton, Stranger Things, and Squid Game.
“We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings,” said Marian Lee, chief marketing officer, Netflix (NFLX).
Netflix House, which will be open year-round, will feature immersive experiences based on popular shows, exclusive merchandise, eateries and more.
“The first two locations will open at King of Prussia in Pennsylvania and Galleria Dallas in 2025,” the streaming giant announced. They will occupy former department store locations and span across more than 100,000 square feet each.
Netflix (NFLX) has been capitalizing on the success of its hit shows through live experiences and video games. It unveiled plans for Netflix Houses last year, eyeing global expansion after opening its first two venues in the U.S.
“Don’t think of it like Disneyland; think of it as closer to City Walk, something you might go to several times a month,” Netflix (NFLX) co-CEO Ted Sarandos said at the time.